Digital marketing is the promotion of companies and their brands through digital media channels. Digital media are currently websites, social media, radio, television, cell phones and even traditional non-digital media, such as billboards and transit marks, forms. In principle, all marketing tools delivered electronically are considered to be digital commerce.


1.Revolution of Digital Marketing

Revolution Of Digital Marketing

Currently, almost 80% of all media use digital channels. The enormous use of the Internet and digital media has led to a new marketing concept, called digital marketing. It is a wide area and is seen as the future of business development. Digital marketing is the most-used concept of online marketing and has several advantages over traditional offline marketing. By using the Internet and mobile devices, customers now have access to information from around the world. Today’s marketers use digital tactics to attract and change online audiences.

2.Digital and Online Marketing


Digital marketing, product and brand advertising in one or several forms of electronic media is different from traditional marketing because it makes using channels and methods to enable an organization to analyze marketing campaigns and understand what works and what does not – usually we really have time

Digital marketing can also be defined as “any form of online marketing”.

Using the Internet and other advanced materials and innovations for “Modern advertising” support has gained a party number and language between two school and experts. This is so-called digital marketing, internet marketing, e-marketing, and internet marketing. These choices have changed over time.

3.The 5Ds of digital marketing

To understand the importance of digital marketing advertising the ultimate fate of any type of business, then you should explore the environment group, we must understand and grasp. Digital marketing today requires a large number of larger crowds than a website or e-mail. Mail This includes “5DS _with digital monitoring and load, prologue recently updated my digital marketing: strategy, planning, and implementation. 5D, for which we must check the confirmation of receipt by the customer, when and how our company can organize its use, are as follows:

5 Ds of Strategic Design



3.1 Digital devices

Our customers communicate with companies that use smartphones, tablets, desktops, televisions and gaming devices.

3.2 Digital platforms

Most of these device interactions take place in the browser or programs of the main platforms and services, ie Facebook (and Instagram), Google (YouTube), Twitter and LinkedIn

3.3 Digital media

various paid, dependent and earned communication channels to reach recipients, including advertising, e-mail. Post and news, search engines and social networks.

3.4 Digital data

It is information that companies collect about their recipient profile and their interaction with companies that must now be protected by law in most countries.

3.5 Digital technologies

Marketing Technology or Martech collection, which companies use to create interactive experiences from websites and mobile applications, kiosks with purchases and e-mail. Mail campaigns

4.Using Digital Media to Build Your Business and Brand

It is important that your company is present in the digital environment. Internet marketing or digital marketing is the future of marketing all over the world, with many advantages over traditional marketing. Here are some of the reasons why digital trading is important for any business:


  • It provides the same opportunities for all companies.   bussiness-grow-up
  • Cost-effective than normal trading.
  • Gives more conversions.
  • It helps generate more revenue.
  • Facilitates interaction with the target group.
  • Also suitable for mobile users.
  • It helps to win people’s trust
  • All these reasons indicate that digital marketing and digital communication are faster, results-oriented and easier to adapt.

5.Digital Marketing Tactics

The most common digital marketing tactics and the channels involved in each one.

5.1 Search Engine Optimization (SEO)

This is the process of optimizing your site so that it’s higher on the search results pages, increasing the natural (or free) flow of your site. The channels used by SEO are

SEO in Digital Marketing

  • Websites.
  • Blogs.
  • Infographics.
  • Content Marketing

The term means creating and promoting content that promotes brand awareness, increases traffic, and generates leads and customers. Channels that can play a role in the content marketing strategy include

  • Blog posts.
  • Ebooks and whitepapers.
  • Infographics.
  • Online brochures and lookbooks.
  • Want to learn and apply content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page.

5.2 Social Media Marketing


This method encourages your brand and content on social media to increase brand awareness, generate traffic and generate leads. Channels that you can use to promote social media include

  • PromoteFacebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • Pinterest.
  • Google+.

5.3 Pay-Per-Click (PPC)

PPC is a way to generate traffic to your site, teaching the publisher every time an ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay the best places on Google search results pages for clicks and the links you publish. Other channels that you can use in PPC



  • Promoted Tweets on Twitter.
  • Sponsored Messages on LinkedIn.
  • Affiliate Marketing.
  • This is a type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website. Affiliate marketing channels include:
  • Hosting video ads through the YouTube Partner Program.
  • Posting affiliate links from your social media accounts.
  • Native Advertising
  • Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be “native” — Facebook advertising and Instagram advertising.

5.4 Marketing Automation

Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as



Email newsletters.

  • Social media post scheduling.
  • Contact list updating.
  • Lead-nurturing workflows.
  • Campaign tracking and reporting.
  • Email Marketing
  • Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people toward the business’s website. The types of emails you might send in an email marketing campaign include
  • Follow-up emails to website visitors who downloaded something.
  • Customer welcome emails.
  • Holiday promotions to loyalty program members.
  • Tips or similar series emails for customer nurturing.
  • Online PR
  • Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space. The channels you can use to maximize your PR efforts include:

5.5 Reporter outreach via social media.

  • Engaging online reviews of your company.
  • Engaging comments on your personal website or blog.
  • Inbound Marketing.
  • Inbound marketing refers to the “full-funnel” approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed above throughout an inbound marketing strategy.

6.B2B Digital Marketing

B2B Marketing Approach

If your company is a “business for business”, your digital marketing activities may focus on the Generation Leading on the Internet, whose ultimate goal is to talk to the seller. That’s why your marketing strategy is aimed at reaching and transforming the highest quality customers through the website and using digital channels.

Without your website, you’ll probably focus on business channels like LinkedIn, where your customers spend their time online.

7.B2C Digital Marketing

B2C Marketing

If your business is a business for Customer  (B2C), depending on the price of your products, your digital marketing activities are designed to attract people to your website and transform them into customers without having to meet. you should talk to the seller.In the case of B2C companies, channels such as Instagram and Pinterest are often more valuable than the LinkedIn platform based on business.

8.Benefits of Digital Marketing


Unlike most offline marketing tools, digital marketing allows marketers to get accurate results in real time. If you’ve ever published a newspaper ad, you’ll find out how difficult it is to estimate how many people actually went to this page and track your ad. It is not clear if the ad was responsible for the sale. On the other hand, thanks to digital marketing, you can calculate the return on investment from almost all aspects of your marketing activities.

Here are some examples:

Website Traffic

With digital marketing, you can see the exact number of people who viewed your website’s home page in real-time using digital analytics software available on transaction platforms such as HubSpot.You can also check how many pages you visited, what device they used and where they found them, and other digital analytics data.

9. Final Verdict


Industry estimates that the value of internet marketing is  68 million. You have matte results in all other industries; This industry is growing fast. In this respect, it is worth noting that the growth in this industry is not high. The Indian digital marketing industry will be released from billions by 2020 because competition on the Internet is becoming one of the main reasons why your product is important. The concept of internet marketing is huge. Companies cannot ignore this because in the future here. Depending on the individual approach, career prospects look great. Balance is transferred to this form of trade. Press media remained in size and structure.